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Engaging HCP and Patients through a Multi-channel campaign
Engaging HCP and Patients through a Multi-channel campaign Presentation given in Istanbul (February 2012) at the Sales Force Effectiveness congress.
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How is the Sanofi insulin Q&A YouTube channel going since launch?
As I see with many Pharma companies – there can be good PR to get these initiatives visible. It can be interesting to re-vist them from time to time too though! For me this type of channel/initiative...
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